DANCING NATION

TitleDANCING NATION
BrandMULTI SCREEN MEDIA
Product / ServicePEPSI IPL 2013
CategoryA09. Best Use of Music
EntrantKEROSCENE FILMS Mumbai, INDIA
Entrant Company KEROSCENE FILMS Mumbai, INDIA
Advertising Agency JWT INDIA Mumbai, INDIA
Production Company KEROSCENE FILMS Mumbai, INDIA

Credits

Name Position
Tista Sen Chief Creative Officer
Steven Mathias/Priya Pardiwalla Creative Director
Steven Mathias/Priya Pardiwalla Copywriter
Steven Mathias/Priya Pardiwalla Art Director
Anupama Ahluwalia Agency Producer
Neeraj Vyas/Gaurav Seth Advertiser's Supervisor
Harish Nambiar/Ankita Malhotra Producer
Rajesh Saathi Director
Jitendra Kalwani Editor
Purple Haze Sound Studio
Abhijeet Nalani/Abhishek Ghatak/Abhay Rumde Sound Design/Arrangement
Sadiq Shaikh/Sachin Chendurkar/Amit Parab Post Production
Animesh Chavan (Right Clique) Animation
Anu M Cameraman
Vishal-Shekhar Music
Ashish Medhekar Account Manager
Tarun Chauhan Planner
Pupa/Ajay Chodankar Production Designer
Animesh Chavan (Right Clique) Special Effects/Computer Graphics
Andre Menezes Cinematographer
Andre Menezes Director Of Photography
Pixion Editing Company
Raj Hate ProductionManager
Choreographer/Actress : Farah Khan Singers : Vishal/Shekhar/Ankita Malhotra Other Credits

Brief Explanation

India is a country divided by 21 different languages and thousands of dialects. The IPL (Indian Premier League) is India's biggest domestic cricket event with teams from all the major cities that speak these different languages. All major international cricket stars also participate in IPL making it a global sports event. The challenge for IPL 2013 was to create an anthem that cuts across all language barriers asking viewers to not just watch the IPL but to get up and celebrate the high points of the game, with steps choreographed by Bollywood's Ace Choreographer Farah Khan. Bollywood's Ace Music Duo Vishal-Shekhar were roped in to create the original music.

Creative Execution

The track in the film is created by Music Duo Vishal-Shekhar and is original.