Brief Explanation

Advertising: Three Asian Babushka characters were created (with individual personalities). To make them real, they each had their own Facebook page. Here, each of the girls; Hana, Sasha and Liu gave beauty and health related lifestyle tips. They also gossiped about celebrities and trends. The concept on TV was to show each character among friends who were vain and superficial, and resulted in our girls telling viewers that they needed different friends. New friends, who believed that beauty wasn't just about weight and accessories, were accepted on their Facebook page. Packaging: Each make-up set included a fragrance and make-up. However, they were going to be sold separately. So we created an Asian inspired Babushka doll that held all the suggested combinations of each set. The meaning was quite clear: Uncover the beauty within.

Creative Execution

Oriental Princess launched “Stories Limited Edition”, new fragrance with the packaging design in Russian doll shape aiming to young targets. In order to make the proposition of “Making beauty become women’s best friend” become reality, we create character for each doll and name them; Hana, Sasha and Liu. To make the Dolls come to life, we use CG rendering Stop motion technique in MAYA. The technic works most efficiently in making the dolls appear to be hand-crafted moving and customising facial expressions where can create fun and friendly environment to appeal to the target.