| Title | 100 DAY CHALLENGE - MATT'S STORY |
| Brand | VICTORIAN RESPONSIBLE GAMBLING FOUNDATION |
| Product / Service | FIGHT FOR YOU - 100 DAY CHALLENGE |
| Category | A05. Direction |
| Entrant | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Entrant Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Advertising Agency | McCANN MELBOURNE, AUSTRALIA |
| Production Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| John Mescall | Executive Creative Director |
| Pat Baron | Creative Director |
| Matt Stoddart/Natasha Wood | Art Director |
| Mark Bradley | Agency Producer |
| Adrian Mills | Account Supervisor |
| Jilly Howe | Producer |
| Aaron Wilson | Director |
| Matt Porter | Editor |
| Production Alley | Sound Studio |
| Megan Jones | Account Manager |
| Alex Concannon | Planner |
| Matt Porter Post | Editing Company |
| Executive Producer: Victoria Conners-Bell | Other Credits |
While opportunities to gamble are increasing, access to treatment isn’t keeping up. Working with the Victorian Responsible Gambling Foundation and psychologists, McCann created an online treatment program – The 100 Day Challenge. The online platform allowed gamblers to register and complete a program of gambling abstinence or reduction and receive online assistance, support, advice, encouragement and access to counselling. To promote the campaign, we put four real problem gamblers through the Challenge, in the public eye. Every day they created a video diary tracking their thoughts and feelings and this became content for television, radio and online. This is Matt's 100 day journey.