DEMAND EQUAL PAY

TitleDEMAND EQUAL PAY
BrandYWCA
Product / ServiceCHARITY
CategoryA05. Direction
EntrantTHICK AS THIEVES Auckland, NEW ZEALAND
Entrant Company THICK AS THIEVES Auckland, NEW ZEALAND
Advertising Agency DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company THICK AS THIEVES Auckland, NEW ZEALAND

Credits

Name Position
Andy Fackrall Executive Creative Director
Steve Kane Creative Director
Lisa Fedyszyn/Toby Morris/Jonathan Mcmahon/Simone Louis Copywriter
Lisa Fedyszyn/Toby Morris/Jonathan Mcmahon/Simone Louis Art Director
Jane Mill Agency Producer
Claire Kelly Producer
Zoe Mcintosh Director
Steve Gulik Editor
Sarah Cooper Production Designer
Andrew Mcgeorge Director Of Photography

Brief Explanation

On average, men get paid 10% more than women. And this is illegal. In fact it’s an issue that the UN recently addressed as being particularly bad in New Zealand. We need this law to be enforced. And we need the entire country to become aware of this.