Title | THE V MOTION PROJECT |
Brand | FRUCOR BEVERAGES |
Product / Service | V ENERGY DRINK |
Category | A05. Direction |
Entrant | THICK AS THIEVES Auckland, NEW ZEALAND |
Entrant Company | THICK AS THIEVES Auckland, NEW ZEALAND |
Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
Production Company | THICK AS THIEVES Auckland, NEW ZEALAND |
Name | Position |
---|---|
Aaron Turk | Creative Director |
Graeme Clarke | Copywriter |
Lachlan Palmer-Hubbard/Jae Morrison | Art Director |
Rob Linkhorn | Agency Producer |
Eileen Cosgrove-Moloney | Account Supervisor |
Ep: Nik Beachman | Producer |
Zoe Mcintosh | Director |
By hacking Kinect motion tracking software and combining it with audio production software Colenso BBDO, Auckland created The V Motion Project, a tool that could transform the body's movements into music.