EXTREME PURSUIT

TitleEXTREME PURSUIT
BrandVOLKSWAGEN
Product / ServiceVW SPORTS CARS
CategoryA06. Sound Design
EntrantPAE MEDIA Beijing, CHINA
Entrant Company PAE MEDIA Beijing, CHINA
Advertising Agency PAE MEDIA Beijing, CHINA
Production Company BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD., CHINA

Credits

Name Position
Toni Piëch Chief Creative Officer
Martin Barnes Executive Creative Director
Song Yongwei Creative Director
Cong Xiao Copywriter
Fu Yingzhang Art Director
Toni Piëch Agency Producer
Toni Piëch Account Supervisor
Toni Piëch Advertiser's Supervisor
Cong Xiao Producer
Liu Guonan Director
Yin Kewei Editor
Cameo Content Sound Studio
Del Spiva/Greg Ten Bosc/John Ross Sound Design/Arrangement
Zhao Xiaoning Cameraman
Yan Xiao Lighting
Rolf Becker Music
Lu Zhen Account Manager
Cui Chao Planner
Sha Jincheng Cinematographer
Sha Jincheng Director Of Photography
Yin Kewei Film Making Studio Editing Company

Brief Explanation

“Extreme Pursuit” was probably the most comprehensively produced micro movie in China to date. A full feature film team with stunt crews, second camera teams and full HD Red equipment was used. The sound was an integral part of the micro movie and it was developed in step with the whole movie from day one. Composers and sound engineers got involved in the script stage already. Sound recording and remixing was done by some of the best sound and music people in the world; from German Sound engineers to Hollywood music producer Del Spiva (Spiderman, Black Hawk Down etc.) and bleeding edge UK remixer Zed Bias to create a sound environment far beyond any Chinese micro movies to date. The sound production also gave birth to a beautiful “making of” documentary, lovingly chronicling the passion for sound in a movie.