Title | 18 AGAIN |
Brand | PROFILE PRODUCTS LTD |
Product / Service | HEALTH CARE |
Category | A05. Direction |
Entrant | CHROME PICTURES Mumbai, INDIA |
Entrant Company | CHROME PICTURES Mumbai, INDIA |
Advertising Agency | CURRY NATION Mumbai, INDIA |
Production Company | CHROME PICTURES Mumbai, INDIA |
Name | Position |
---|---|
Priti Nair | Chief Creative Officer |
Priti Nair | Executive Creative Director |
Priti Nair | Creative Director |
Priti Nair | Copywriter |
Cedric Dsouza | Account Supervisor |
Prafull Sharma/Sandeep Patil | Producer |
Aleya Sen Sharma | Director |
Dev Rao Jadhav | Editor |
Chester | Sound Design/Arrangement |
Pixion Editing Studio | Post Production |
Rupert Fernandes | Music |
Nagessh Pannaswami | Account Manager |
Sejal Shah | Cinematographer |
Sejal Shah | Director Of Photography |
Pixion Editing Studio | Editing Company |
Sandeep Gupta | ProductionManager |
Launch an unconventional product for women, in a male dominated, chauvinistically inclined & culturally closeted market. The product speak about concerns that aren’t discussed publicly, the challenges of creating a campaign for it was higher. Contrary to conventional wisdom and given the nature of the product, there shouldn't be any skin show. Secondly, the ad had to drip with 'Indian-ness'. We had to be certain that people didn't feel compelled to jump at the remote each time the ad came on.