| Title | 18 AGAIN |
| Brand | PROFILE PRODUCTS LTD |
| Product / Service | HEALTH CARE |
| Category | A05. Direction |
| Entrant | CHROME PICTURES Mumbai, INDIA |
| Entrant Company | CHROME PICTURES Mumbai, INDIA |
| Advertising Agency | CURRY NATION Mumbai, INDIA |
| Production Company | CHROME PICTURES Mumbai, INDIA |
| Name | Position |
|---|---|
| Priti Nair | Chief Creative Officer |
| Priti Nair | Executive Creative Director |
| Priti Nair | Creative Director |
| Priti Nair | Copywriter |
| Cedric Dsouza | Account Supervisor |
| Prafull Sharma/Sandeep Patil | Producer |
| Aleya Sen Sharma | Director |
| Dev Rao Jadhav | Editor |
| Chester | Sound Design/Arrangement |
| Pixion Editing Studio | Post Production |
| Rupert Fernandes | Music |
| Nagessh Pannaswami | Account Manager |
| Sejal Shah | Cinematographer |
| Sejal Shah | Director Of Photography |
| Pixion Editing Studio | Editing Company |
| Sandeep Gupta | ProductionManager |
Launch an unconventional product for women, in a male dominated, chauvinistically inclined & culturally closeted market. The product speak about concerns that aren’t discussed publicly, the challenges of creating a campaign for it was higher. Contrary to conventional wisdom and given the nature of the product, there shouldn't be any skin show. Secondly, the ad had to drip with 'Indian-ness'. We had to be certain that people didn't feel compelled to jump at the remote each time the ad came on.