Silver Spike
Product / ServiceNIKE CRICKET
CategoryA03. Art Direction
EntrantJWT INDIA Mumbai, INDIA
Entrant Company JWT INDIA Mumbai, INDIA
Advertising Agency JWT INDIA Mumbai, INDIA


Name Position
Senthil Kumar/Tista Sen/Swati Bhattacharya Chief Creative Officer
Senthil Kumar Executive Creative Director
Senthil Kumar Creative Director
Senthil Kumar Copywriter
Senthil Kumar Art Director
Anupama Ahluwalia/Parimala George Agency Producer
Meeta Bharvani/Karthik Katti/Shri Pendakur Account Supervisor
Avinash Pant/Varun Puri/Sudhir Nadig Advertiser's Supervisor
Apurba Sengupta Producer
Abhinay Deo Director
Huzeifa Lokhandwala Editor
Dhruv Ghanekar/Taufiq Qureshi Sound Design/Arrangement
Prime Focus Post Production
Dhruv Ghanekar Music
Tarun Puri - Ceo Nike India Account Manager
Navonil Chatterjee Planner
Apurba Sengupta/Senthil Kumar Production Designer
Jakob Ihre Cinematographer
Jakob Ihre/Tapan Basu Director Of Photography
Prime Focus Editing Company

Brief Explanation

Nike Parallel Journeys is an authentic commentary on the everyday journeys of India’s bloodline, which is not just 15 players on the bench but A BILLION STRONG. The film brings alive the journeys of the current world champions that run parallel to the journeys of millions of cricket crazy youth across the country and captures the common thread between these journeys. And when the parallel lines blur across the country, we realize that everyone in the bloodline is pursuing the same dream. Bleeding up to that ultimate journey, to wear the blue Indian jersey and play for the country. THE SOUND JOURNEY : NO INSTRUMENTS. JUST THE MUSIC OF A BILLION VOICES. This Original Nike Vocal Percussion Sound Track was created Using Nothing but Voices. No instrument was used in the making of this soundtrack. Every single note and sound and rhythm and melody was created using vocal chords. Encounter the first ever vocal symphony of the collective soul of cricket, celebrating the passion of the nation with war cries, chants, grunts, beats, hearbeats, deep notes, crazy cheers, jeers, echoes and encores, all built by amplified voice tracks of Cricket Crazy Youth across the country.