| Title | SENIOR REBELS |
| Brand | VOLKSWAGEN GROUP IMPORT COMPANY |
| Product / Service | VOLKSWAGEN BEETLE |
| Category | A09. Best Use of Music |
| Entrant | DDB CHINA GROUP Beijing, CHINA |
| Entrant Company | DDB CHINA GROUP Beijing, CHINA |
| Advertising Agency | DDB CHINA GROUP Beijing, CHINA |
| Production Company | THE SWEET SHOP Bangkok, THAILAND |
| Production Company 2 | BLACK + CAMERON Shanghai, CHINA |
| Name | Position |
|---|---|
| Jeremy Craigen | Chief Creative Officer |
| Stephen Mui/Greg Bray | Executive Creative Director |
| David Mackersey/Jonathan John/Norman Chen | Creative Director |
| Miriam Van Dijk | Account Supervisor |
| Melissa Bell | Advertiser's Supervisor |
| The Gunnery | Sound Design/Arrangement |
| Nelson Can | Music |
| Sabine Moll | Planner |
From its birth, The Beetle has always been unique with an 'alternative' attitude. This unique and individual spirit is captured in a series of ads which will demonstrate the unexpected nature and attitude of Beetle, and its drivers.
Work: Apple Pie, Writers: Nelson Can Version: Nelson Can original master Production: Commercial for VW beetle (Senior Rebels 10/version 1) & black turbo beetle (Senior Rebels 10 Turbo / Version 2) Territory: China mainland and Hong kong dealers stores Media: (All moving media) free to air and cable tv, internet, events, outdooor & digital media, internal usage and corporate video's etc to be used in dealerships and in events within china mainland. Corporate video in showrooms and / or events and making of. this video has the TVC re-edited within the corporate video volksagen website and you tube world wide.