| Title | SENIOR REBELS |
| Brand | VOLKSWAGEN GROUP IMPORT COMPANY |
| Product / Service | VOLKSWAGEN BEETLE |
| Category | A10. Best Production Value |
| Entrant | DDB CHINA GROUP Beijing, CHINA |
| Entrant Company | DDB CHINA GROUP Beijing, CHINA |
| Advertising Agency | DDB CHINA GROUP Beijing, CHINA |
| Production Company | THE SWEET SHOP Bangkok, THAILAND |
| Production Company 2 | BLACK + CAMERON Shanghai, CHINA |
| Name | Position |
|---|---|
| Jeremy Craigen | Chief Creative Officer |
| Stephen Mui/Greg Bray | Executive Creative Director |
| David Mackersey/Jonathan John/Norman Chen | Creative Director |
| Miriam Van Dijk | Account Supervisor |
| Melissa Bell | Advertiser's Supervisor |
| Steven Ayson | Director |
From its birth, The Beetle has always been unique with an 'alternative' attitude. This unique and individual spirit is captured in a series of ads which will demonstrate the unexpected nature and attitude of Beetle, and its drivers.