Brief Explanation

The strongest point about Lenovo's ThinkPad (PC) is its toughness. In pursuit of the ultimate toughness, Lenovo conducts various verification tests, such as a drop test or an opening-closing test, everyday in the lab. And though it is not widely known, in fact Lenovo only brings out ThinkPads which have qualified these tests.This is a short film to communicate its real toughness which can be said to be the destiny for ThinkPad. ThinkPad equals an unbreakable machine that our target is looking for. We put effort on communicating this fact as Edutainment (Education x Entertainment).

Creative Execution

Within a limited budget of nine million yen, a vast range of nature phenomena, such as pouring rain, flaming fire, and fierce winds blowing in the wilderness, and scenes of dire situations, such as one doing sit-ups hanging from a tree or one jumping off a cliff, were captured in real photography. Of course some visual special effects were inserted in post-production, but we meticulously insisted on the principle of utilizing the photographed image. Most of the production processes were contrivances concocted by the production managers. With recommendations from the local sightseeing bureau, the staffs were able to track down suitable locations on its own. This work was a brainchild resulting from each and every one who was involved in the production--from the production staffs, the talents to the agency personnel--all putting their heads together.