STEPS

Bronze Spike
TitleSTEPS
ClientLEXUS INTERNATIONAL
Product / ServiceLEXUS
CategoryA04. Cinematography
EntrantCHI & PARTNERS London, UNITED KINGDOM
Entrant Company CHI & PARTNERS London, UNITED KINGDOM
Advertising Agency CHI & PARTNERS London, UNITED KINGDOM
Production Company RATTLING STICK London, UNITED KINGDOM

Brief Explanation

‘Steps’ is the launch TV spot in the first global brand campaign from Lexus titled, “Amazing in Motion”. ‘Amazing in Motion’ is a set of ambitious global projects created by Lexus to showcase the brand’s imagination, innovation and design excellence. For ‘Steps’, Lexus have created a huge and precisely engineered human puppet, and used the very latest technology and materials, combined with the artistry of master performers, to bring it to life. Set against the backdrop of a stunning nocturnal cityscape, we follow the figure on its journey through the city, culminating in a finale of incredible movement when it finds what it has been searching for – its female mate. These 11ft puppets were designed and built over a four month using state of the art materials and advanced 3D printing.

Credits

Name Company Position
Jonathan Burley Executive Creative Director
Jonathan Burley Creative Director
Micky Tudor Copywriter
Monty Verdi Art Director
Rosie Evatt/Ellie Fry Agency Producer
Johnnie Frankel Producer
Daniel Kleinman Director
Steve Gandolfi Editor
Glassworks Post Production
Franz Lustig Lighting
Nick Howarth/Jack Shute Account Manager
Rebecca Munds Planner
Franz Lustig Director Of Photography
Cut/Run Editing Company
Sam Ashwell 750 MPH Sound Design