Title | CHARGE |
Brand | SAMSUNG |
Product / Service | SMART TV |
Category | A05. Direction |
Entrant | CHI & PARTNERS London, UNITED KINGDOM |
Entrant Company | CHI & PARTNERS London, UNITED KINGDOM |
Advertising Agency | CHI & PARTNERS London, UNITED KINGDOM |
Production Company | SOMESUCH & CO London, UNITED KINGDOM |
Name | Position |
---|---|
Jonathan Burley/Richard Brim | Creative Director |
Neil Clarke | Copywriter |
Jay Phillips | Art Director |
Caroline Angell | Agency Producer |
Nick Goldsmith | Producer |
Romain Gavros | Director |
Jono Griffith | Editor |
Mpc | Post Production |
Benoit Debie | Cameraman |
Benoit Debie | Lighting |
Kill It Kid -Run | Music |
Christian Hinchcliffe/Ryan Colet | Account Manager |
Anthony Cox/Oliver Egan | Planner |
Benoit Debie | Cinematographer |
Benoit Debie | Director Of Photography |
Hagon | Editing Company |
This epic TV spot promotes the new Samsung Smart TV, a television that recommends content for the viewer and can be controlled with gesture and voice. The commercial features a spectacular, headlong stampede of extreme characters from TV and film – Roman Centurions and cheerleaders, cop cars and SWAT helicopters, Maori warriors and WW2 soldiers, Marie Antoinette and a whip-wielding albino minotaur in a chariot… The stampede races towards a man in an armchair, who calmly pauses the charge with a simple gesture to demonstrate ‘Smart Recommendation from Samsung.’