Title | TOUCH THE MUSIC PROJECT |
Brand | HYUNDAI MOTOR COMPANY |
Product / Service | HYUNDAI SONATA |
Category | A07. Script |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production Company | PLANIT Seoul, SOUTH KOREA |
Name | Position |
---|---|
Han Jeong Seok | Chief Creative Officer |
Kim Hye Kyoung | Executive Creative Director |
Kim Jung A | Creative Director |
Shin Yeo Reum | Copywriter |
Kwon Sung Chul | Art Director |
Kim Bae Sung | Agency Producer |
Yang Su Kyoung | Account Supervisor |
Lee Young Jin | Advertiser's Supervisor |
Kim Hyung Kyun | Producer |
You Seong Jae | Director |
Lee Jung Mi | Account Manager |
Moon Bo Sung | Planner |
Vixen | Editing Company |
This story is about a boy who cannot hear anything since he was born. This boy always wears a headphone in school, on streets and everywhere he goes. He wanted people to pretend that he cannot hear because he is wearing a headphone, not because he is hearing-impaired. He always hides that he is hearing-impaired. To encourage him, his father and friends presented the world most special car seat, “Sonata Music Seat” - the music seat transfers music into vibrations for the hearing-impaired so that they could feel the music through their fingertips. With the Sonata music seat, the boy had a great impression of music. In the end, with this impressed boy's scene, scenes of the music seats' installing process and experiencing the music seats were shown.