Title | AXE ICE BURST X MAN WITH A MISSION MV / MASH UP THE DJ! |
Brand | UNILEVER JAPAN CUSTOMER MARKETING |
Product / Service | AXE ICE BURST |
Category | A02. Computer Graphics/Visual Effects |
Entrant | ADK JAPAN Tokyo, JAPAN |
Entrant Company | ADK JAPAN Tokyo, JAPAN |
Advertising Agency | ADK JAPAN Tokyo, JAPAN |
Production Company | DREAMDESIGN Tokyo, JAPAN |
Name | Position |
---|---|
Yusuke Shimazu (Dreamdesign) | Creative Director |
Katsuya Fujimoto (Asatsu-Dk) | Agency Producer |
Account Executive: Hiroaki Saito (Asatsu-Dk)/Ryo Hirayama(Asatsu-Dk)/Tomoaki Miyauchi (Asatsu-Dk)/ | Account Supervisor |
Eiichiro Oshiro (Dreamdesign)/Takahiko Kajima (P.i.c.s.) | Producer |
Kazuma Ikeda | Director |
1991/Inc. | Sound Studio |
Taku Okamura/Hiroyuki Kiriyama | Sound Design/Arrangement |
Iemoto/Inc. | Post Production |
Tetsuya Kondo | Cameraman |
Koshiro Ueno | Lighting |
Jean-Ken Johnny/Man With A Mission/Mash Up The Dj! | Music |
Katsuya Fujimoto (Asatsu-Dk)/Jumpei Yoshida (Asatsu-Dk)/Yusuke Shimazu (Dreamdesign) | Planner |
Shinsuke Kobayashi | Production Designer |
Masato Imai | Special Effects/Computer Graphics |
Katsuhiro Ueno | ProductionManager |
Stylist: Tatsuo/Choreographer: Fumihito Tanaka/Hair Make: Yoshihito Kikuchi | Other Credits |
AXE featuring “MAN WITH A MISSION”, a hugely popular band among young target, to collaborate on an entertaining music video that combines the two main features of AXE ICE BURST, “instant cooling” and “the sound of bursting sensation”. Intense music is synched effectively to the scenes to emphasize these features. At first, the women at the party look annoyed or disgusted at the men who are hot and sweaty from dancing like crazy at the party, and subsequently cool them down using AXE ICE BURST. Then suddenly, “MAN WITH A MISSION” appear on the dance floor with AXE ICE BURST bazookas, covering the venue with AXE ICE BURST bubbles… Lastly, when the women see the cooled-down bodies of the men, their senses become awakened and they transform into werewolves, viciously attacking the men in a dramatic twist.
Since AXE ICE BURST's main feature is "instant cooling," the mission of the visual effect is to emphasize the extremeness of both coolness and heat. We took a direct approach, by applying thermographic effect on the movie, to visualize the instant cooling effect of the product.