Title | SUBARU XV FREE FIELD ALL IN 1 ACTION |
Brand | FUJU HEAVY INDUSTRIES |
Product / Service | SUBARU XV |
Category | A05. Direction |
Entrant | CUTTING EDGE Brisbane, AUSTRALIA |
Entrant Company | CUTTING EDGE Brisbane, AUSTRALIA |
Advertising Agency | ADK JAPAN Tokyo, JAPAN |
Production Company | CUTTING EDGE Brisbane, AUSTRALIA |
Production Company 2 | ADK INTERNATIONAL Tokyo, JAPAN |
Name | Position |
---|---|
Osamu Saotome | Executive Creative Director |
Junichi Tanaka | Creative Director |
Junichi Tanaka | Copywriter |
Takuo Yamamoto | Art Director |
Tsutomu Nezu | Agency Producer |
Producer (Japan) - Junji Matsuo/Bec Dakin (Australia) | Producer |
Jeff Gaunt | Director |
Kerry Farrell | Editor |
Ross Batten. Colourist - Justin Mcdonald | Sound Design/Arrangement |
Cutting Edge | Post Production |
Lead 3d/Particle Animation: Rob Conn. 3d Animation: Matthew Hanger. Matte Paint: Richard Deavin | Animation |
Katsuo Yonezawa | Planner |
Mocon Operator - Gerald Thompson/ | Production Designer |
Flame Composite: Antony Haberl/Nuke Composite: Lars Andersen/ | Special Effects/Computer Graphics |
Robert Humphreys | Director Of Photography |
Production Manager: Kana Tanitsu (Japan)/Mocon Assistant - Daniel Agdag | ProductionManager |
Producer (Japan) - Junji Matsuo/Vfx Producer - Flavia Riley. Vfx Coordinator: Jessica Vines | Other Credits |
In a high energy campaign designed to push the Subaru XV’s sporty features and image, Cutting Edge overcame a mountain of creative and technical challenges, including the need to be millimetre perfect from pre-vis to shoot, right through to the finished product. The result is a stunning spot that features extreme sportsmen plying their craft on the surface of the Subaru XV: BMX riders flip tricks on the car’s tyres; snowboarders carve their way down the snow bound windscreen; kitesurfers draw deep lines on the water filled rear screen and then launch into the sky. This spot is also notable for the necessary merger of production and post-production: given the close relationship between talent action, car footage and CG elements, a seamless workflow and visionary approach that recognised this challenge was required from the very outset.