Brief Explanation

In a high energy campaign designed to push the Subaru XV’s sporty features and image, Cutting Edge overcame a mountain of creative and technical challenges, including the need to be millimetre perfect from pre-vis to shoot, right through to the finished product. The result is a stunning spot that features extreme sportsmen plying their craft on the surface of the Subaru XV: BMX riders flip tricks on the car’s tyres; snowboarders carve their way down the snow bound windscreen; kitesurfers draw deep lines on the water filled rear screen and then launch into the sky. This spot is also notable for the necessary merger of production and post-production: given the close relationship between talent action, car footage and CG elements, a seamless workflow and visionary approach that recognised this challenge was required from the very outset.