PARALLEL JOURNEYS

Silver Spike
TitlePARALLEL JOURNEYS
ClientNIKE INDIA
Product / ServiceNIKE CRICKET
CategoryA09. Best Use of Music
EntrantRAMESH DEO PRODUCTIONS Mumbai, INDIA
Entrant Company RAMESH DEO PRODUCTIONS Mumbai, INDIA
Advertising Agency JWT INDIA Bangalore, INDIA
Production Company RAMESH DEO PRODUCTIONS Mumbai, INDIA

Brief Explanation

The film elevates the every day journey of India’s Cricket Crazy Youth [CCY] And Athletes they pursue their dream, committed to reach the playing field or training ground on time, and this journey maybe across different landscapes but the destination is the collective soul of every individual pursuit - The Nike Blue Team India jersey. Waking up, running, living, breathing, training at the gyms, endurance at the nets, hitting the deck harder, running faster, chasing the same thing every day, and staying committed to the pursuit of one dream - The Bloodline runs across many different worlds of CCY & ATHLETE, running almost parallel to each other, with all of the chasing one dream - ALL OF THEM IN HOT PURSUIT OF THE ULTIMATE PAY OFF – THE BLUE JERSEY.

Creative Execution

The music featured in the film is an original score composed and recorded in a sound studio with live instruments and a voice percussionist.

Credits

Name Position
Senthil Kumar Executive Creative Director
Senthil Kumar Copywriter
Anupama Ahluwalia And Parimala George Agency Producer
Apurba Sengupta Producer
Abhinay Deo Director
Huzefa Lokhandwala Editor
Wah Wah Music Sound Studio
Dhruv Ghanekar And Joseph George Sound Design/Arrangement
Dhruv Ghanekar And Voice Percussionist : Taufiq Qureshi Music
Meeta Bharvani/Kartik Katti/Shri Pendakur Account Manager
Jakob Ihre And 2nd Unit Dop: Tapan Basu Director Of Photography
Prime Focus Editing Company