| Title | PARALLEL JOURNEYS |
| Brand | NIKE INDIA |
| Product / Service | NIKE CRICKET |
| Category | A09. Best Use of Music |
| Entrant | RAMESH DEO PRODUCTIONS Mumbai, INDIA |
| Entrant Company | RAMESH DEO PRODUCTIONS Mumbai, INDIA |
| Advertising Agency | JWT INDIA Bangalore, INDIA |
| Production Company | RAMESH DEO PRODUCTIONS Mumbai, INDIA |
| Name | Position |
|---|---|
| Senthil Kumar | Executive Creative Director |
| Senthil Kumar | Copywriter |
| Anupama Ahluwalia And Parimala George | Agency Producer |
| Apurba Sengupta | Producer |
| Abhinay Deo | Director |
| Huzefa Lokhandwala | Editor |
| Wah Wah Music | Sound Studio |
| Dhruv Ghanekar And Joseph George | Sound Design/Arrangement |
| Dhruv Ghanekar And Voice Percussionist : Taufiq Qureshi | Music |
| Meeta Bharvani/Kartik Katti/Shri Pendakur | Account Manager |
| Jakob Ihre And 2nd Unit Dop: Tapan Basu | Director Of Photography |
| Prime Focus | Editing Company |
The film elevates the every day journey of India’s Cricket Crazy Youth [CCY] And Athletes they pursue their dream, committed to reach the playing field or training ground on time, and this journey maybe across different landscapes but the destination is the collective soul of every individual pursuit - The Nike Blue Team India jersey. Waking up, running, living, breathing, training at the gyms, endurance at the nets, hitting the deck harder, running faster, chasing the same thing every day, and staying committed to the pursuit of one dream - The Bloodline runs across many different worlds of CCY & ATHLETE, running almost parallel to each other, with all of the chasing one dream - ALL OF THEM IN HOT PURSUIT OF THE ULTIMATE PAY OFF – THE BLUE JERSEY.
The music featured in the film is an original score composed and recorded in a sound studio with live instruments and a voice percussionist.