HELP A CHILD REACH 5

Bronze Spike
TitleHELP A CHILD REACH 5
ClientHINDUSTAN UNILEVER
Product / ServiceHAND WASH
CategoryA04. Cinematography
EntrantCHROME PICTURES Mumbai, INDIA
Entrant Company CHROME PICTURES Mumbai, INDIA
Advertising Agency LOWE LINTAS + PARTNERS Mumbai, INDIA
Production Company CHROME PICTURES Mumbai, INDIA

Brief Explanation

Over 2 million children in the world still die due to easily preventable diseases like diarrhoea and pneumonia. It’s a statistic that many around the world are unaware of. Wanting to put a human face to the statistics, we decided to tell the world the Lifebuoy story in a real and deeply felt emotional way. The story had to not only open people’s minds to the avoidable deaths, but move them to care and share it with others. The inspiration for the film came from real life stories of how parents in rural India express their gratitude when they overcome adversities. It is a common practice to make a vow to the local God / Deity in such times. Standing on one foot for extended periods, sacrificing your favourite food, walking barefoot on a pilgrimage are some such examples. So ours is a story of a father who is so overcome with delight that his first child has survived the age of 5, that he decides to walk on his hands to the nearby temple and seek God’s blessings. The tone and treatment of the film was to keep genuine the powerful emotions a parent feels when his child survives.

Credits

Name Position
R. Balki Chief Creative Officer
Amer Jaleel Executive Creative Director
Sagar Kapoor Creative Director
Sagar Kapoor Copywriter
Garima Khandelwal Art Director
Natasha Sunderan Agency Producer
Prafull Sharma Producer
Amit Sharma Director
Shekhar Prajapati Editor
Arun Crasto Sound Design/Arrangement
Pixion Editing Studio Post Production
Tapan Basu Cameraman
Clinton Cerejo/S.balachandran Music
Tapan Basu Cinematographer
Tapan Basu Director Of Photography
Pixion Editing Studio Editing Company
Navin Mishra ProductionManager
Chief Asst Dir: Naved Ahmed. Other Credits