Title | MEET THE NEW ME |
Brand | LG |
Product / Service | LG OPTIMUS G |
Category | A01. Animation |
Entrant | HS AD Seoul, SOUTH KOREA |
Entrant Company | HS AD Seoul, SOUTH KOREA |
Advertising Agency | HS AD Seoul, SOUTH KOREA |
Production Company | SAM Seoul, SOUTH KOREA |
Name | Position |
---|---|
Hyunjong Lee | Chief Creative Officer |
Inho Park | Creative Director |
Hanguil Lee/Yekyoung Lee | Copywriter |
Kunpil Moon | Art Director |
Hachul Song | Agency Producer |
Yongkyun Cho | Account Supervisor |
Si-Hwan Yang | Producer |
Si-Hwan Yang | Director |
Taek-Jun Lee | Editor |
Fly To The Moon | Sound Studio |
Locus | Post Production |
Locus | Animation |
Gustaf Spetz/You And Me | Music |
Jieun Lee/Wonjae Jong | Account Manager |
Locus | Editing Company |
A girl sits on a large board, which is actually a smart phone, Optimus G, and begins her journey through the fantastic world of G. She comes across many bizarre things and sceneries, soon realizing how much more she can do with G. As her adventure comes to an end, she meets the ruler,who is no other than herself.
Our goal was to create an extraordinary commercial, both in terms of length and visualization.But as most TV commercials in Korea are 15" spots, budgets were given accordingly. To make 2 minutes long commercial out of 15" budget and scedule, our choice was CG animation. Our client wasn't so sure about the final result, so many sketches of our fantasy world were hand-drawn, then we made a paper model of our heroine and flew it over sketches to make our client understand. Those sketches were digitalized afterwards to be used in our film. After many painful, hard working hours, our film was completed, and its on-air was an instant hit. Viewers were pleasantly shocked to see something so unLG-like, because most of LG's ads were straight-forward, USP delivering materials.