| Title | POOPY NO MORE |
| Brand | KAO SINGAPORE |
| Product / Service | MAGICLEAN TOILET CLEANER |
| Category | A10. Best Production Value |
| Entrant | VEER MOTION GRAPHICS Singapore, SINGAPORE |
| Entrant Company | VEER MOTION GRAPHICS Singapore, SINGAPORE |
| Advertising Agency | BLACK ON BLACK CREATIVE Singapore, SINGAPORE |
| Production Company | VEER MOTION GRAPHICS Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Matthew Qwah | Creative Director |
| Lee Lye Urn | Copywriter |
| Ling Liang Yun/Chen Daizhong | Art Director |
| Lee Chin Ming/Julia Lim/Sandy Ng | Producer |
| Sherwin Kusnadi | Director |
| Leow Chin Hong | Editor |
| Veer Motion Graphics Pte Ltd | Sound Studio |
| Affixen | Sound Design/Arrangement |
| Veer Motion Graphics Pte Ltd | Post Production |
| Veer Motion Graphics Pte Ltd | Animation |
| Evelyn Yong | Account Manager |
| Veer Motion Graphics Pte Ltd | Production Designer |
| Veer Motion Graphics Pte Ltd | Special Effects/Computer Graphics |
| Sherwin Kusnadi | Cinematographer |
| Lee Feng Nian | Director Of Photography |
| Veer Motion Graphics Pte Ltd | Editing Company |
| Rebecca Tan | ProductionManager |
| Sherlynn Chen/Khoo Yi Hui | Other Credits |
A typical Singaporean mom has to constantly juggle between being successful at work and a good homemaker. She relies on an effective toilet cleaner which promises to leave no poop stains for up to 60 flushes - much to the amusement of her family members, each time they flush, no stains are left behind indeed.
1. Short working time frame - 1 month from concept to post. 2. Limited budget SGD50K. 3. Had to work with talents with little to no experience due to budget crunch. 4. No ideal location with a large enough toilet to shoot. 5. Entire "ideal toilet" built on set. 6. Using camera angles to hide flaws of a cheap set. Rest of environment created in 3D. 7. Good old hard labour rotoscoping to piece everything together.