| Title | FAMILY PORTRAIT |
| Brand | KAO SINGAPORE |
| Product / Service | MAGICLEAN FLOOR CLEANER |
| Category | A10. Best Production Value |
| Entrant | VEER MOTION GRAPHICS Singapore, SINGAPORE |
| Entrant Company | VEER MOTION GRAPHICS Singapore, SINGAPORE |
| Advertising Agency | BLACK ON BLACK CREATIVE Singapore, SINGAPORE |
| Production Company | VEER MOTION GRAPHICS Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Matthew Qwah | Creative Director |
| Lee Lye Urn | Copywriter |
| Joy Kwan/Chen Daizhong | Art Director |
| Lee Chin Ming/Sandy Ng/Mallory Low | Producer |
| Jake Nam | Director |
| Leow Chin Hong | Editor |
| Veer Motion Graphics Pte Ltd | Sound Studio |
| Zoe Tan | Sound Design/Arrangement |
| Veer Motion Graphics Pte Ltd | Post Production |
| Veer Motion Graphics Pte Ltd | Animation |
| Evelyn Yong | Account Manager |
| Veer Motion Graphics Pte Ltd | Special Effects/Computer Graphics |
| Jake Nam | Cinematographer |
| Lee Feng Nian | Director Of Photography |
| Veer Motion Graphics Pte Ltd | Editing Company |
| Rebecca Tan | ProductionManager |
| Taurus Koh Chin Keong/Sherlynn Chen/Khoo Yihui/Tan Pang Ren | Other Credits |
A family scrambles to get away from the dirty floor during a portrait taking session. Mom comes along and clean up the floor with an effective cleaner that leaves behind a comfortable foot feel. They end up resting directly on the floor to complete their portrait.
1. Short working time frame - 1 month from concept to post. 2. Limited budget SGD50K. 3. Had to work with talents with little to no experience due to budget crunch. 4. No ideal location with large white marble tiles to rent. 5. Limited large clean floor space. 6. Entire "ideal HDB flat" created in 3D environment. 7. Family falling scene made of 5-plate comp as children & elderly were involved so a group action shot was avoided so that safety is not compromised. 8. Good old hard labour rotoscoping to piece everything together.