SAME GREAT TASTE

TitleSAME GREAT TASTE
BrandSUPER COFFEE CORPORATION
Product / ServiceSUPER CHARCOAL ROASTED WHITE COFFEE
CategoryA05. Direction
EntrantVEER MOTION GRAPHICS Singapore, SINGAPORE
Entrant Company VEER MOTION GRAPHICS Singapore, SINGAPORE
Advertising Agency BLACK ON BLACK CREATIVE Singapore, SINGAPORE
Production Company VEER MOTION GRAPHICS Singapore, SINGAPORE

Credits

Name Position
Matthew Qwah Creative Director
Lee Lye Urn Copywriter
Ling Liang Yun/Joy Kwan Art Director
Lee Chin Ming/Sandy Ng/Julia Lim Producer
Sherwin Kusnadi Director
Veer Motion Graphics Pte Ltd Sound Studio
Zoe Tan Sound Design/Arrangement
Veer Motion Graphics Pte Ltd Post Production
Veer Motion Graphics Pte Ltd Animation
Cheryl Lim/Evelyn Yong Account Manager
Veer Motion Graphics Pte Ltd Special Effects/Computer Graphics
Sherwin Kusnadi Cinematographer
Amandi Director Of Photography
Veer Motion Graphics Pte Ltd Editing Company
Rebecca Tan ProductionManager
Taurus Koh Chin Keong/Vivian Tan/Kelvin Lim/Khoo Yihui Other Credits

Brief Explanation

A migration of coffee beans from old packaging to new suggest the same great taste is retained. Splashes of product goodness are showcased alongside to form an emotional bond to encourage visual retention of new packaging.