BE GOOD WITH MONEY

Short List
TitleBE GOOD WITH MONEY
ClientBNZ
Product / ServiceBANK
CategoryA08. Editing
EntrantREVOLVER Sydney, AUSTRALIA
Entrant Company REVOLVER Sydney, AUSTRALIA
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Production Company REVOLVER Sydney, AUSTRALIA

Brief Explanation

Bank of New Zealand is one of New Zealand's 'big' four banks. But that was the problem. People weren't distinguishing BNZ as anything special from the others. We were tasked with creating and launching a unique leadership position, communicated in an interesting and disruptive way. In New Zealand, like most of the world, bank advertising is mostly boring. However the subject of money is fascinating… so we decided to stimulate a conversation on money. We ran two unbranded 60 second films on television for two weeks, one suggesting money is bad, the other good. The impact was immediate and speculation was rife… but we managed to keep the identity of the brand secret (even from the bank's 5000 employees) until the third film aired, combining the first two to state our point of view.

Credits

Name Position
Nick Worthington And Steven Cochran Creative Director
Creative Team: Nick Worthington/Steven Cochran/James Conner/Christie Cooper Copywriter
Jen Storey/Megan Robertson Agency Producer
Group Account Director: Paul Wilson Account Supervisor
Senior Account Director: Jo Underdown Advertiser's Supervisor
Michael Ritchie/Executive Produers: Michael Ritchie/Jackie Kelman Bisbee/Justin Pollock Producer
The Glue Society (Gary Freedman) Director
Bernard Garry Editor
Simon Kane At Song Zu Sound Design/Arrangement
Elliott Wheeler At Turning Studios Music
Senior Account Manager: Hannah Watson Account Manager
Tom Foden Production Designer
Toby Schleissler Cinematographer
The Editors Editing Company
Line Producer/Park Pictures: Michelle Currinder Other Credits