| Title | BE GOOD WITH MONEY |
| Brand | BNZ |
| Product / Service | BANK |
| Category | A03. Art Direction |
| Entrant | REVOLVER Sydney, AUSTRALIA |
| Entrant Company | REVOLVER Sydney, AUSTRALIA |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company | REVOLVER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Nick Worthington And Steven Cochran | Creative Director |
| Creative Team: Nick Worthington/Steven Cochran/James Conner/Christie Cooper | Copywriter |
| Jen Storey/Megan Robertson | Agency Producer |
| Group Account Director: Paul Wilson | Account Supervisor |
| Senior Account Director: Jo Underdown | Advertiser's Supervisor |
| Michael Ritchie/Executive Produers: Michael Ritchie/Jackie Kelman Bisbee/Justin Pollock | Producer |
| The Glue Society (Gary Freedman) | Director |
| Bernard Garry | Editor |
| Simon Kane At Song Zu | Sound Design/Arrangement |
| Elliott Wheeler At Turning Studios | Music |
| Senior Account Manager: Hannah Watson | Account Manager |
| Tom Foden | Production Designer |
| Toby Schleissler | Cinematographer |
| The Editors | Editing Company |
| Line Producer/Park Pictures: Michelle Currinder | Other Credits |
Bank of New Zealand is one of New Zealand's 'big' four banks. But that was the problem. People weren't distinguishing BNZ as anything special from the others. We were tasked with creating and launching a unique leadership position, communicated in an interesting and disruptive way. In New Zealand, like most of the world, bank advertising is mostly boring. However the subject of money is fascinatingĀ so we decided to stimulate a conversation on money. We ran two unbranded 60 second films on television for two weeks, one suggesting money is bad, the other good. The impact was immediate and speculation was rifeĀ but we managed to keep the identity of the brand secret (even from the bank's 5000 employees) until the third film aired, combining the first two to state our point of view.