| Title | KIA ALL NEW CERATO DIGITAL CROQUIS ART |
| Brand | KIA |
| Product / Service | KIA CERATO |
| Category | A02. Computer Graphics/Visual Effects |
| Entrant | POSTVISUAL.COM Seoul, SOUTH KOREA |
| Entrant Company | POSTVISUAL.COM Seoul, SOUTH KOREA |
| Advertising Agency | POSTVISUAL.COM Seoul, SOUTH KOREA |
| Production Company | ZOO PRODUCTION Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Euna Seol/Jeehee Lee | Chief Creative Officer |
| Taehyung Lee/Taebong Kim | Creative Director |
| Wongi Ryu/Hyunhee Park/Mira Oh/Danbi Yoon | Copywriter |
| Inho Cho/Minhee Kang | Art Director |
| Jiho Lee/Sihyun Lee/Bokro Lee | Agency Producer |
| Sunghwan Bae | Account Supervisor |
| Sangkyun Woo/Sangkwon Jung/Wooyoung Jang/Sun Hur | Advertiser's Supervisor |
| Jee Hyun Sim | Account Manager |
| Bora Kwon | Planner |
| Vixen | Special Effects/Computer Graphics |
Can we map the connect between car and driver? Motion Detection, Bio feedback and computer graphics all came together in an experiment to visualize the emotions and dynamics provoked by the All-New Kia Cerato. This is Digital Croquis Art, a visual harmony between drivers and the All-New Kia Cerato.
Driver may experience all sorts of feeling while driving. Anything can happen while he drives; he may encounter an obstacle, or even be overtaken by other drivers. We wanted to capture the excitement and the comfort within the driving experience, and it is how we were inspired by the numerical data from driver's physical and emotional status and expressed it through 3D motion graphics by 3D rendering compositing. As seen on the 3D Generative Art, particles represent emotional status, while lines, the car movement.