Title | INDIE+ GIRL VERSION |
Brand | HUTCHISON TRI INDONESIA |
Product / Service | TRI INDIE+ |
Category | A08. Editing |
Entrant | FLEX FILM Jakarta, INDONESIA |
Entrant Company | FLEX FILM Jakarta, INDONESIA |
Advertising Agency | PANTAREI Jakarta, INDONESIA |
Production Company | FLEX FILM Jakarta, INDONESIA |
Name | Position |
---|---|
Hermanto Soerjanto | Chief Creative Officer |
Hermanto Soerjanto | Executive Creative Director |
Aria Raditia | Creative Director |
Ari Koeswardini | Copywriter |
Kevin Indra Wicaksana | Art Director |
Rani Indriani | Agency Producer |
Irawan Soemardjo | Account Supervisor |
Arum Prasoedjo | Advertiser's Supervisor |
Novindra Christian/Melania Lusy I | Producer |
Michael Sewandono | Director |
Rully Andriyanto/Kiki | Editor |
Dubidu Audio | Sound Studio |
Dubidu Audio | Sound Design/Arrangement |
Prodigi House | Post Production |
Ian Kayamullah/Doyok | Cameraman |
Gopal Surya/Subiyantoro | Lighting |
Ruben Samama/Ruben Samama/Grow | Music |
Tika Abububakar | Account Manager |
Rikke Jelier/D. Arries Yani | Production Designer |
Nicolas Karakatsanis | Cinematographer |
Nicolas Karakatsanis | Director Of Photography |
Prodigi House | Editing Company |
Executive Producer: Novindra Christian | Other Credits |
Living as an independent adult is fun, but it’s not an easy feat. Or is it? Our latest campaign for telecommunication provider Tri (3), was created to launch their new, innovative product for their prepaid consumers. The plot is point out the irony of Tri’s target audience; young people just stepping out into independency. Using approximately 40 children, we describe of “end of the month” problem; young people who live their lifestyles, often forget to balance it with their income. And consequently, when “end of the month” arrives, many struggle to survive until the next paycheck comes. Tri’s answer to this problem is called Indie+, created for young people who are trying to live independently. It will help them when they run out phone credit or quota at the end of the month, Indie+ becomes a “savior” by providing a credit line that can be exchanged with phone credit and quota and can be paid whenever you like.