Title | TOUCH OVER THE INTERNET |
Brand | RECKITT BENCKISER |
Product / Service | DUREX FUNDAWEAR |
Category | A08. Editing |
Entrant | FINCH Sydney, AUSTRALIA |
Entrant Company | FINCH Sydney, AUSTRALIA |
Advertising Agency | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production Company | FINCH Sydney, AUSTRALIA |
Name | Position |
---|---|
Steve Coll | Executive Creative Director |
Chris Johnson | Creative Director |
Jack Nunn | Copywriter |
Jack Nunn | Art Director |
Ros Payne | Agency Producer |
Manuella Perche | Account Supervisor |
Camilla Dehnert | Producer |
Nick Hayden | Director |
Nick Hayden | Editor |
Nicole Dongara | Account Manager |
Finch | Editing Company |
Executive Producers: Rob Galluzzo/Michael Hilliard | Other Credits |
In a new campaign encouraging Australians to 'Durexperiment', Durex Australia launched Fundawear, a prototype set of underwear that allows couples to connect by sending touch over the internet for the first time. Fundawear adds a new dimension to Skype and social media. Previously couples could only communicate visually, the technology behind Fundawear now means that couples can touch, tease, tickle and tantalise, even when they are apart. Shot candidly across the couples’ separate apartments, we put the Fundawear to the test. Watch as the pair interact back and forth via Skype, experimenting with the Fundawear in real time.