TOUCH OVER THE INTERNET

TitleTOUCH OVER THE INTERNET
BrandRECKITT BENCKISER
Product / ServiceDUREX FUNDAWEAR
CategoryA08. Editing
EntrantFINCH Sydney, AUSTRALIA
Entrant Company FINCH Sydney, AUSTRALIA
Advertising Agency HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA

Credits

Name Position
Steve Coll Executive Creative Director
Chris Johnson Creative Director
Jack Nunn Copywriter
Jack Nunn Art Director
Ros Payne Agency Producer
Manuella Perche Account Supervisor
Camilla Dehnert Producer
Nick Hayden Director
Nick Hayden Editor
Nicole Dongara Account Manager
Finch Editing Company
Executive Producers: Rob Galluzzo/Michael Hilliard Other Credits

Brief Explanation

In a new campaign encouraging Australians to 'Durexperiment', Durex Australia launched Fundawear, a prototype set of underwear that allows couples to connect by sending touch over the internet for the first time. Fundawear adds a new dimension to Skype and social media. Previously couples could only communicate visually, the technology behind Fundawear now means that couples can touch, tease, tickle and tantalise, even when they are apart. Shot candidly across the couples’ separate apartments, we put the Fundawear to the test. Watch as the pair interact back and forth via Skype, experimenting with the Fundawear in real time.