| Title | LIKE NOTHING YOU'VE EVER EXPERIENCED |
| Brand | SONY AUSTRALIA LIMITED |
| Product / Service | SONY 4K ULTRA HD TV |
| Category | A04. Cinematography |
| Entrant | FINCH Sydney, AUSTRALIA |
| Entrant Company | FINCH Sydney, AUSTRALIA |
| Advertising Agency | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Production Company | FINCH Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Steve Coll | Executive Creative Director |
| Jay Morgan | Creative Director |
| Simon Fowler | Copywriter |
| Nicole Hetherington | Art Director |
| Melissa Petryszyn | Agency Producer |
| Paul S Friedmann | Producer |
| Nic Finlayson | Director |
| Simon Njoo | Editor |
| Song Zu | Sound Studio |
| Simon Kane | Sound Design/Arrangement |
| Method Studios | Post Production |
| Mick Leslie | Lighting |
| Song Zu/Simon Kane | Music |
| Siobhain Hayes | Account Manager |
| Sal Boucher | Production Designer |
| Jeremy Rouse/Crighton Bone | Cinematographer |
| Jeremy Rouse/Crighton Bone | Director Of Photography |
| Method Studios | Editing Company |
| Daisy Bray | ProductionManager |
| Executive Producers: Rob Galluzzo/Cath Anderson/Karen Bryson | Other Credits |
Grace is 7 years old and has never seen an ice-cream truck. Josh Millard is a mad soccer fan who has never been to a big game. Robert Turnbull is a 62 year old farmer living 800km inland who has never seen the ocean. To launch the new Sony 4K Ultra HD TV we gave these three people first time experiences they would never forget. These stories of first times are the allegory for the 4K experience. An exploration of the very idea of sensation. With extraordinary clarity, vivid colour, and remarkable sonics, the Sony Ultra HD TV is a cinematic recreation that stands for the experience of Sony.