Title | TIME IS MORE THAN JUST A NUMBER |
Brand | SEIKO HOLDINGS CORPORATION |
Product / Service | SPORTS TIMER |
Category | A04. Cinematography |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | TAIYO KIKAKU Tokyo, JAPAN |
Name | Position |
---|---|
Takashi Fukuda | Creative Director |
Takashi Fukuda | Copywriter |
Kazuhiro Yamamoto | Art Director |
Yasue Nakajima | Agency Producer |
Kazue Marushima/Naoki Tanaka | Account Supervisor |
Keiko Omori | Advertiser's Supervisor |
Oki Kobayashi | Producer |
Mastatsugu Nagasoe | Director |
Shoichiro Nagamachi | Editor |
Mr. Music | Sound Studio |
Mcray Corporation | Post Production |
Takashi Goda | Lighting |
Takashi Fukuda | Planner |
Taiyo Kikaku Co./Ltd. | Special Effects/Computer Graphics |
Osayoshi Katahira | Cinematographer |
Osayoshi Katahira | Director Of Photography |
Yoshinari Hama/Shunsuke Imoto | ProductionManager |
For every athletes, time is not just numbers but we can say time represents themselves. To express relationship between athletes and time, we came up with idea using filming technique - time slice. By using this technique, we managed to effectively and beautifully express the relationship. Except ticker-tapes, we used NO CG but shot everything for real using 35 Canon 5D MarkIII cameras.