| Title | TIME IS MORE THAN JUST A NUMBER |
| Brand | SEIKO HOLDINGS CORPORATION |
| Product / Service | SPORTS TIMER |
| Category | A04. Cinematography |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | TAIYO KIKAKU Tokyo, JAPAN |
| Name | Position |
|---|---|
| Takashi Fukuda | Creative Director |
| Takashi Fukuda | Copywriter |
| Kazuhiro Yamamoto | Art Director |
| Yasue Nakajima | Agency Producer |
| Kazue Marushima/Naoki Tanaka | Account Supervisor |
| Keiko Omori | Advertiser's Supervisor |
| Oki Kobayashi | Producer |
| Mastatsugu Nagasoe | Director |
| Shoichiro Nagamachi | Editor |
| Mr. Music | Sound Studio |
| Mcray Corporation | Post Production |
| Takashi Goda | Lighting |
| Takashi Fukuda | Planner |
| Taiyo Kikaku Co./Ltd. | Special Effects/Computer Graphics |
| Osayoshi Katahira | Cinematographer |
| Osayoshi Katahira | Director Of Photography |
| Yoshinari Hama/Shunsuke Imoto | ProductionManager |
For every athletes, time is not just numbers but we can say time represents themselves. To express relationship between athletes and time, we came up with idea using filming technique - time slice. By using this technique, we managed to effectively and beautifully express the relationship. Except ticker-tapes, we used NO CG but shot everything for real using 35 Canon 5D MarkIII cameras.