KEY AUNTIE

Short List
TitleKEY AUNTIE
ClientALIPAY
Product / ServiceALIPAY/ ONLINE PAYMENT PLATFORM
CategoryA07. Script
EntrantLOWE CHINA Shanghai, CHINA
Entrant Company LOWE CHINA Shanghai, CHINA
Advertising Agency LOWE CHINA Shanghai, CHINA
Production Company PHENOMENA Bangkok, THAILAND

Brief Explanation

In China, a by-product of properity is the loss of honesty. 'who can one trust? Is becomimg a serious sodcial issue. The wrold's largest online payment platform, Alipay has taken the mission to remind people about the value of trust. This is relevant to a financial institution like Alipay, whose brand promise is 'Trust'. 'Key Auntie' is basis on a true story which comes from civilians, it about one kindheartedly auntie who keep more than 30 families door keys over ten years. It's not only reflects brand concept of 'Knows Trust ', but also promotes the trust in big social environment among people.

Credits

Name Position
Norman Tan Chief Creative Officer
Qiang Zeng/Frank Zhao Creative Director
Cherry Wang/Frank Zhao Copywriter
Qiang Zeng/Kidd Zhang Art Director
Connie Chua Agency Producer
Eva Hu Account Supervisor
Littichai Siriprasitpong (Thay) Director
Manussamr Vorasingha/Qin Sen Editor
Tito Shanghai Post Production
Cine Digital Sound/Thailand Music
Zemi Chen/Emily Shen Account Manager
Baiping Shen Planner
Darius Afshar Shan Bin Abdul Karim Cinematographer