| Title | SENIOR REBELS |
| Brand | VOLKSWAGEN |
| Product / Service | BEETLE |
| Category | A05. Direction |
| Entrant | THE SWEET SHOP Melbourne, AUSTRALIA |
| Entrant Company | THE SWEET SHOP Melbourne, AUSTRALIA |
| Advertising Agency | DDB CHINA GROUP Beijing, CHINA |
| Production Company | THE SWEET SHOP Bangkok, THAILAND |
| Production Company 2 | BLACK + CAMERON Shanghai, CHINA |
| Name | Position |
|---|---|
| Jeremy Craigen | Chief Creative Officer |
| Stephen Mui/Greg Bray | Executive Creative Director |
| David Mackersey/Jonathan John/Norman Chen | Creative Director |
| Miriam Van Dijk | Account Supervisor |
| Melissa Bell | Advertiser's Supervisor |
| Executive Producer: Claire Davidson/Producer: Maricel Ticar Santos | Producer |
| Steve Ayson | Director |
| Peter Scriberras | Editor |
| Jesper Gadeberg | Sound Design/Arrangement |
| Sfg - Technicolour | Post Production |
| 'apple Pie' Nelson Can | Music |
| Sabine Moll | Planner |
| Kuo Chi Dah | Production Designer |
| Antonio Paladino | Cinematographer |
| Antonio Paladino | Director Of Photography |
| Method Studios | Editing Company |
From its birth, The Beetle has always been unique with an ‘alternative’ attitude. This unique and individual spirit is captured in a series of ads which will demonstrate the unexpected nature and attitude of Beetle, and its drivers.