ZOOKEEPER

TitleZOOKEEPER
BrandBIG COLA
Product / ServiceBIG COLA
CategoryA02. Computer Graphics/Visual Effects
EntrantTHE SWEET SHOP Melbourne, AUSTRALIA
Entrant Company THE SWEET SHOP Melbourne, AUSTRALIA
Advertising Agency SAATCHI & SAATCHI Bangkok, THAILAND
Production Company THE SWEET SHOP Bangkok, THAILAND

Credits

Name Position
Joel Clement Executive Creative Director
Graham Painter Creative Director
Sarah O'flaherty Account Supervisor
Executive Producer: Claire Davidson/Producer: Daniel Ho Producer
Mario Zozin Director
Adam Hussy Editor
Song Zu Sound Studio
Gerard Fitzgerald Sound Design/Arrangement
The Post Bangkok Post Production
Laila Surindandha Account Manager
Keenan Mcadam Production Designer
Phillip Haberlandt Cinematographer
Phillip Haberlandt Director Of Photography
Finito Editing Company

Brief Explanation

A visually remarkable piece that takes human ingenuity and boundless inspiration to new heights. Through the seamless integration of live animals and subtle computer effects, we're introduced to a humble zookeeper with big dreams as he turns a band of wild animals into a masterful vocal orchestra in a spot that shows us what can happen when we have the courage to be extraordinary.

Creative Execution

The compositing work was challenging as the animals were filmed separately under different lighting conditions. Over 8000 frames of animal footage needed to be keyed and rotoscoped as the animals often moved out beyond the bluescreen backgrounds. Autodesk's Flame was used to stabilize, and then apply individual colour corrections to all the animals shots. They were then positioned with Flame's action compositor with z depth and subtle camera moves were applied to give a sense of parallax. Without the parallax movements, the shots would have appeared flat and less realistic. The first wide shot was the most challenging as we needed to establish to staging position for all the animals. which would be a reference for all the other shots to follow.