Title | JOURNEYS |
Brand | MALAYSIA AIRLINES |
Product / Service | MALAYSIA AIRLINES |
Category | A05. Direction |
Entrant | STINK Shanghai, CHINA |
Entrant Company | STINK Shanghai, CHINA |
Advertising Agency | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
Production Company | STINK Shanghai, CHINA |
Name | Position |
---|---|
Gavin Simpson | Chief Creative Officer |
Andrew Low | Copywriter |
Gavin Simpson/Ck Tan | Art Director |
Eric Yan/Loo Seng Tuck | Agency Producer |
Anand Badami (Group Md)/Vivien Linggi (Account Director) | Account Supervisor |
Desmond Loh/Anne Lifshitz | Producer |
Andy Fogwill | Director |
Terence Manuel | Editor |
Apv/Kuala Lumpur | Post Production |
Human Worldwide/La | Music |
Muhammad Uwais (Account Executive)/Khairy Alfiqry(Account Executive) | Account Manager |
Arvind Srrivastava (Group Planning Director)/Piwo Chia (Planning Director) | Planner |
Kuo Chih-Da | Production Designer |
Ray Coates | Cinematographer |
Ray Coates | Director Of Photography |
Attic/Shanghai | Editing Company |
Post Bangkok | Other Credits |
This film is part of an integrated campaign to launch the brand’s new belief of “Journeys are made by people you travel with.” The commercial is inspired by human life and the bigger journeys that make it. Celebrating our life journeys that are made so meaningful by the people that help us get there or interacted with along the way. At any given time, there are people going about their life journey. Some big, some small, some short, some long. Some on their way out while other on their way back. But… all looking for that special someone to travel along. This is the essence of the film. It's deeper that just traveling from one place to another. Malaysia Airlines celebrates the people who made a difference in every aspect of your life’s journey. Just like Malaysia airlines makes your travel journey a remarkable one. The spot was shot in Shanghai, Prague and Kuala Lumpur. with over 300 talents of different nationality. The charm of this spot was also in “casting” 400 over suitcases from antique ones, custom made, new suitcase as well as talents very own suitcases. Each has a personality and joins our characters on their journey.