| Title | ARTISAN OF LOVE |
| Brand | TSE TSUI LUEN JEWELLERY |
| Product / Service | TSE TSUI LUEN JEWELLERY |
| Category | A05. Direction |
| Entrant | STINK Shanghai, CHINA |
| Entrant Company | STINK Shanghai, CHINA |
| Advertising Agency | DDB GROUP HONG KONG, HONG KONG |
| Production Company | STINK Shanghai, CHINA |
| Name | Position |
|---|---|
| Jeffry Gamble | Executive Creative Director |
| Asawin Phanichwatana/Nateepat Jaturonrasmi/Francis Chung | Creative Director |
| Jeffry Gamble/Francis Chung/Thomas Selby | Copywriter |
| Asawin Phanichwatana/Nateepat Jaturonrasmi/Chika Tsang | Art Director |
| Annie Tong | Agency Producer |
| Desmond Loh/Aywei Wong | Producer |
| Kosai Sekine | Director |
| Norhiko Maede | Editor |
| Andy Huckvale (La)/Chan Kwong Wing (Click Music) | Sound Design/Arrangement |
| Post Production Office/Hong Kong | Post Production |
| Andy Huckvale/Music House (La)/Chan Kwong Wing/Click Music (Hk)/Hong Kong | Music |
| Alexis Chiu/Jan Lee/Peony Mak | Account Manager |
| Yao Jian Cheng | Production Designer |
| Dylan Doyle | Cinematographer |
| Dylan Doyle | Director Of Photography |
This spot for Tse Sui Luen Jewellery (TSL) is a love epic that's filled with emotions. The campaign's tagline 'to love is to persevere' is brought to life through the love story of a young couple. It’s a story on how the guy perseveres through difficult times to conquer the heart of his girlfriend who has lost hope and gave up on their love when she met with an accident and lost her hearing. The guy never gave up even after she shuts herself from him. He went on to learn sign language and continues to inspire the girlfriend that she could still listen to his music despite losing her hearing, by feeling the vibration from the piano. Finally he wins back her love.