TWINKLE TWINKLE SIX STARS

TitleTWINKLE TWINKLE SIX STARS
BrandFUJI HEAVY INDUSTRIES
Product / ServiceSUBARU
CategoryA09. Best Use of Music
EntrantROBOT COMMUNICATIONS Tokyo, JAPAN
Entrant Company ROBOT COMMUNICATIONS Tokyo, JAPAN
Advertising Agency ADK JAPAN Tokyo, JAPAN
Production Company ROBOT COMMUNICATIONS Tokyo, JAPAN

Credits

Name Position
Takayuki Fukuzaki Creative Director
Norifumi Furuya Art Director
Yasuharu Iwamoto Account Supervisor
Masaaki Kato/Akihiro Nakamura/Naoya Sugawara Producer
Kosuke Ishige Director
Online Shinichi Ishikawa/Offline Takashige Kikui Editor
Grand Funk Inc. Sound Studio
Hidenori Koyama Lighting
Composer/Artist Yoko Kanno Music
Takayuki Fukuzaki/Kosuke Ishige/Shuto Ito Planner
Shuhei Nakazawa Production Designer
Masaki Yanai/Akira Nakashizuka Special Effects/Computer Graphics
Masashi Sasaki Cinematographer
Imagica Editing Company
Naoya Sugawara/Makoto Takasugi ProductionManager
Music Producer Toyohiko Kanehashi/Assistant Director Shuto Ito Other Credits

Brief Explanation

This video has been created to mark 55 years of the Subaru brand. Behold an acoustic maspterpiece, performed by key models from the first Subaru 360 through to today's lineup driving in concert over a gigantic keyboard. The sentence "SIX STARS" in the video title implies our hope to get the Pleiades sparkling in the Subaru logo toward the future.

Creative Execution

In tribute to Subaru’s brand logo, the Pleiades star cluster, we created the music for this video in the theme of Mozart’s Twelve Variations on “Ah vous dirai-je, Maman”. This melody, widely known as “Twinkle Twinkle Little Star”, is used in the beginning and the last section of the video. We created a keyboard large enough for cars to drive on to play the music. Various details were tested in order to achieve this, from the position of the cars and the keyboard, to the driving speed, formation, and camera angle. The placement of the keys the cars run over and the timing sync perfectly with the music.