Title | TWINKLE TWINKLE SIX STARS |
Brand | FUJI HEAVY INDUSTRIES |
Product / Service | SUBARU |
Category | A09. Best Use of Music |
Entrant | ROBOT COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | ROBOT COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | ADK JAPAN Tokyo, JAPAN |
Production Company | ROBOT COMMUNICATIONS Tokyo, JAPAN |
Name | Position |
---|---|
Takayuki Fukuzaki | Creative Director |
Norifumi Furuya | Art Director |
Yasuharu Iwamoto | Account Supervisor |
Masaaki Kato/Akihiro Nakamura/Naoya Sugawara | Producer |
Kosuke Ishige | Director |
Online Shinichi Ishikawa/Offline Takashige Kikui | Editor |
Grand Funk Inc. | Sound Studio |
Hidenori Koyama | Lighting |
Composer/Artist Yoko Kanno | Music |
Takayuki Fukuzaki/Kosuke Ishige/Shuto Ito | Planner |
Shuhei Nakazawa | Production Designer |
Masaki Yanai/Akira Nakashizuka | Special Effects/Computer Graphics |
Masashi Sasaki | Cinematographer |
Imagica | Editing Company |
Naoya Sugawara/Makoto Takasugi | ProductionManager |
Music Producer Toyohiko Kanehashi/Assistant Director Shuto Ito | Other Credits |
This video has been created to mark 55 years of the Subaru brand. Behold an acoustic maspterpiece, performed by key models from the first Subaru 360 through to today's lineup driving in concert over a gigantic keyboard. The sentence "SIX STARS" in the video title implies our hope to get the Pleiades sparkling in the Subaru logo toward the future.
In tribute to Subaru’s brand logo, the Pleiades star cluster, we created the music for this video in the theme of Mozart’s Twelve Variations on “Ah vous dirai-je, Maman”. This melody, widely known as “Twinkle Twinkle Little Star”, is used in the beginning and the last section of the video. We created a keyboard large enough for cars to drive on to play the music. Various details were tested in order to achieve this, from the position of the cars and the keyboard, to the driving speed, formation, and camera angle. The placement of the keys the cars run over and the timing sync perfectly with the music.