| Title | LIFE IS ELECTRIC |
| Brand | PANASONIC CORPORATION |
| Product / Service | PANASONIC |
| Category | A03. Art Direction |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | ENGINE FILM Tokyo, JAPAN |
| Production Company 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production Company 3 | PEN. TOKYO, JAPAN |
| Name | Position |
|---|---|
| Hiroyuki Takasu/Yuya Furukawa/Ryoji Yamamoto/ | Executive Creative Director |
| Yasuharu Sasaki/Yoshihiro Yagi/Takanori Yasukochi/Haruko Tsutsui | Creative Director |
| Haruko Tsutsui/Scott Lehman | Copywriter |
| Yoshihiro Yagi | Art Director |
| Jun Katogi | Agency Producer |
| Hideyuki Chihara | Producer |
| Horston | Director |
| Tsutomu Motoyama | Editor |
| Handsome Tracks Inc. | Sound Studio |
| Toru Sasaki | Sound Design/Arrangement |
| Image Studio 109 Inc. | Post Production |
| Horston | Animation |
| Minami Otsuka/Daisuke Hatakeyama/Taiji Kimura | Production Designer |
| Naotaka Futami | ProductionManager |
Brief : Creating brand loyalty among new fans for a major consumer electronics company. Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.