KEEP EXPLORING

TitleKEEP EXPLORING
BrandDB BREWERIES
Product / ServiceMONTEITH'S BRAND
CategoryA10. Best Production Value
EntrantREVOLVER Sydney, AUSTRALIA
Entrant Company REVOLVER Sydney, AUSTRALIA
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Production Company REVOLVER Sydney, AUSTRALIA

Credits

Name Position
Levi Slavin Creative Director
Creatives: Simon Vicars/Brett Colliver Copywriter
Head Of Tv: Jen Storey Agency Producer
Account Director: Sophie Martingnier Account Supervisor
Pip Smart/Executive Producers: Pip Smart And Michael Ritchie Producer
Steve Rogers Director
Bernard Garry Editor
Matt Frost Account Manager
Chris Kennedy Production Designer
John Toon Director Of Photography
The Editors Editing Company
Ben Eagleton - Colourist Other Credits

Brief Explanation

This spot tells the story of Monteith's history. It starts in the 1860s in the heady gold mining days of the West Coast when Stewart Monteith set up his brewery. It then moves through to the 1940s and finishes in a modern day Monteith's bar. It was filmed in a single shot on a purpose-made set. Cast and crew quickly changed dressings, props and entire walls as the camera rolled.

Creative Execution

The amount spent on the art department for this commercial was more than one third of the total production budget, this included set builds, props and costume across the three eras we represented on screen. We had a full set for the 1880s, 1940s and modern bar, and a full set of extras to match each set. In an effort to make the most of a reasonably modest budget and resources a full dress rehearsal day was budgeted and only one actual shoot day. The director felt the best way to show each set and the changes between them was for real. We have heard that before, but in this case, its needed to be theatrical, tactile and simply enjoyable to watch based on how its exected. The notion of doing it in one shot meant a full crew of stage hands, moveable and inter-replaceable sets and a lighting plan that would all coordinate to make the story unfold in real time over 60 seconds......In camera. We feel the best way to answer this question and understand how this shoot took place is via the making of video supplied as part of our entry, please see our additional making of video.