Short List
CategoryA09. Best Use of Music
Entrant Company REVOLVER Sydney, AUSTRALIA
Advertising Agency GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Production Company REVOLVER Sydney, AUSTRALIA


Name Position
Ben Coulson Executive Creative Director
Senior Writer: Evan Roberts Copywriter
Senior Art Director: Chris Northam Art Director
Agency Executive Producer: Romanca Jasinski Agency Producer
Group Account Director: Mat Cummings Account Supervisor
Senior Account Director: Matilda Hobba Advertiser's Supervisor
Pip Smart/Executive Producers: Michael Ritchie And Pip Smart Producer
Steve Rogers Director
Jack Hutchings Editor
Mark Mitchell For Electric Dreams Sound Studio
Paul Le Couteur For Flagstaff Studios Sound Design/Arrangement
Fin Design/Effects Post Production
D'oyley Carte Opera Company - Hms Pinafore Music
Fin Design/Effects Special Effects/Computer Graphics
Adam Arkapaw Cinematographer
Adam Arkapaw Director Of Photography
The Butchery Editing Company
Grade: Ben Eagleton For Fuel Other Credits

Brief Explanation

Tumble is the story of Schweppervescence and it's unique and powerful ability to ignite the senses. The commercial follows a lead character who magically appears at the top of a snowy mountain dressed inexplicably in a well tailored suit. The ad follows this character as he deliberately throws himself over the edge of the mountain and somehow manages to gracefully and magically tumble down the mountain without ever hurting himself. In fact he's clearly enjoying himself. As he tumbles down the mountain, across grassy plains and through lush rain forests he is joined by other tumblers. The commercial concludes when the tumblers all plunge into a pristine lagoon and are surrounded by glorious, swirling Schweppervescence.

Creative Execution

This track, HMS pinafore was an operetta written and composed by Gilbert and Sullivan in 1878, it was chosen because it was that perfect mix of cinema and lightheartedness. It disarms the film and also doesn’t enslave itself to fashion....