RIVER OF BLONDE

TitleRIVER OF BLONDE
BrandCARLTON UNITED BREWERIES
Product / ServicePURE BLONDE
CategoryA04. Cinematography
EntrantREVOLVER Sydney, AUSTRALIA
Entrant Company REVOLVER Sydney, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company REVOLVER Sydney, AUSTRALIA

Credits

Name Position
Ant Keogh Executive Creative Director
Tom Martin/Julian Schreiber Creative Director
Julian Schreiber Copywriter
Tom Martin Art Director
Sonia Von Bibra Agency Producer
Pip Smart/Executive Producers: Michael Ritchie And Pip Smart Producer
Steve Rogers Director
Jack Hutchings Editor
Music Supervisor - Level Two Music - Karl Richter Sound Design/Arrangement
Animal Logic Post Production
Animal Logic - Kristy Millar/Jonathan Hairman/Manuel Macha/Rogier Fransen/Sarah Hiddlestone Animation
Will Jennings And Steve Winwood/James Vincent Mcmorrow/'higher Love' Music
Managing Partner: Paul Mcmillan/Snr Account Director: Peter Chapman/Brett Williams Account Manager
Strategic Planner: Paul Rees-Jones Planner
Animal Logic - Kristy Millar/Jonathan Hairman/Manuel Macha/Rogier Fransen/Sarah Hiddlestone Special Effects/Computer Graphics
Adam Arkapaw Cinematographer
Adam Arkapaw Director Of Photography
The Butchery Editing Company

Brief Explanation

We open on a gritty, empty, street in the city. Suddenly, a flood of blonde haired people dressed in pale clothes turn a corner and pour into the street. More and more blonde flows in and the levels of the blonde heads and hair amazingly roll, sway and ungulate like the surface of a river. We watch the flood of people move like pure blonde liquid through the streets fluidly moving around obstacles. Finally they swirl into a subway tunnel and just as suddenly as they appeared - they're gone. The city is grey and empty again.