Title | HOW TO STAY LIVING IN A ZOMBIE APOCALYPSE |
Brand | BOOST MOBILE |
Product / Service | UNLTD |
Category | A03. Art Direction |
Entrant | REVOLVER Sydney, AUSTRALIA |
Entrant Company | REVOLVER Sydney, AUSTRALIA |
Advertising Agency | THE MONKEYS Sydney, AUSTRALIA |
Production Company | REVOLVER Sydney, AUSTRALIA |
Name | Position |
---|---|
Justin Drape | Chief Creative Officer |
Micah Walker | Executive Creative Director |
Digital Creative Director: Jay Gelardi | Creative Director |
Henry Kember | Copywriter |
Oksana Valentelis | Art Director |
Head Of Broadcast Production: Thea Carone | Agency Producer |
Content Director: Gini Sinclair | Account Supervisor |
Content Manager: Anthony Campagna | Advertiser's Supervisor |
Adrian Shapiro | Producer |
Matt Devine For The Glue Society | Director |
Dan Lee For The Editors | Editor |
Nylon | Sound Design/Arrangement |
Vfx Supervisor: Nicholas Ponzoni For Fin Design/Effects | Animation |
Broadcast Producer: Jade Wannell | Account Manager |
Social Media Strategist: Matt Abet | Planner |
Aaron Crothers | Production Designer |
Stefan Duscio | Cinematographer |
Executive Producers: Michael Ritchie And Pip Smart | Director Of Photography |
Costuming: Matt Stegh | Other Credits |
The campaign consisted of 3 short Zombie genre films to promote Boost Mobiles "Stay Living" no lock in contract plans. The films where purposely directed to feel like scenes from a much bigger feature film or TV series and have the look and feel of cinema rather than a glossy TV ad. The tone and pace was directed to really build the tension of the films and then break that tension with dramatic but cool zombie slaying. The casting and performances where played in a way as to match this style and also create characters that viewers would want to follow along in the rest of the campaign. Each film was shot in a single day with time consuming large set and location dressing, fight scenes and SFX make up and blood. The music was created especially for each film by world famous producers and artists. Van She, Son of Kick and Chris Kelhart.