HOW TO STAY LIVING IN A ZOMBIE APOCALYPSE

TitleHOW TO STAY LIVING IN A ZOMBIE APOCALYPSE
BrandBOOST MOBILE
Product / ServiceUNLTD
CategoryA03. Art Direction
EntrantREVOLVER Sydney, AUSTRALIA
Entrant Company REVOLVER Sydney, AUSTRALIA
Advertising Agency THE MONKEYS Sydney, AUSTRALIA
Production Company REVOLVER Sydney, AUSTRALIA

Credits

Name Position
Justin Drape Chief Creative Officer
Micah Walker Executive Creative Director
Digital Creative Director: Jay Gelardi Creative Director
Henry Kember Copywriter
Oksana Valentelis Art Director
Head Of Broadcast Production: Thea Carone Agency Producer
Content Director: Gini Sinclair Account Supervisor
Content Manager: Anthony Campagna Advertiser's Supervisor
Adrian Shapiro Producer
Matt Devine For The Glue Society Director
Dan Lee For The Editors Editor
Nylon Sound Design/Arrangement
Vfx Supervisor: Nicholas Ponzoni For Fin Design/Effects Animation
Broadcast Producer: Jade Wannell Account Manager
Social Media Strategist: Matt Abet Planner
Aaron Crothers Production Designer
Stefan Duscio Cinematographer
Executive Producers: Michael Ritchie And Pip Smart Director Of Photography
Costuming: Matt Stegh Other Credits

Brief Explanation

The campaign consisted of 3 short Zombie genre films to promote Boost Mobiles "Stay Living" no lock in contract plans. The films where purposely directed to feel like scenes from a much bigger feature film or TV series and have the look and feel of cinema rather than a glossy TV ad. The tone and pace was directed to really build the tension of the films and then break that tension with dramatic but cool zombie slaying. The casting and performances where played in a way as to match this style and also create characters that viewers would want to follow along in the rest of the campaign. Each film was shot in a single day with time consuming large set and location dressing, fight scenes and SFX make up and blood. The music was created especially for each film by world famous producers and artists. Van She, Son of Kick and Chris Kelhart.