|Brand||KYORAKU SAKAE DEVELOPMENT|
|Product / Service||SUNSHINE SAKAE|
|Category||A10. Best Production Value|
|Entrant||ADK JAPAN Tokyo, JAPAN|
|Entrant Company||ADK JAPAN Tokyo, JAPAN|
|Advertising Agency||ADK JAPAN Tokyo, JAPAN|
|Production Company||TYO PRODUCTIONS Tokyo, JAPAN|
|Kazuya Nakajima||Creative Director|
|Kazuya Nakajima/Wataru Sato||Art Director|
|Toshitaka Nasu/Kunio Inagaki||Account Supervisor|
|Yoshitaka Honda/Takahiro Uchida||Editor|
|Toshihiro Hara||Sound Design/Arrangement|
|Machi Tsuge||Other Credits|
Our objective was to create the attention-grabbing once-seen-never-forgotten ads that would stand out from the competition. The goal was to attract customers at our main target group in their late teens to early thirties. We focused on customer insight that riding a Ferris Wheel together is a great opportunity to get close to someone. From this, we developed the core idea that even a man with a special talent who is different from other people can find the way to win a woman’s heart in this Ferris Wheel, and created this comical commercial. The revenues also increased, exceeding our initial target by 145%.
As for we spent in making this film, we shot at 15 location sites and used 150 extras for 5 days. Furthermore we spent 3 days on off-line editing and 3 days on on-line editing. We used the camera, RED EPIC. The budget totally amounted to 18 million yen(=about 180,000 dollars).