MINICAR MUSIC PLAYER

Short List
TitleMINICAR MUSIC PLAYER
ClientFUJI HEAVY INDUSTRIES
Product / ServiceSUBARU
CategoryA06. Sound Design
EntrantADK JAPAN Tokyo, JAPAN
Entrant Company ADK JAPAN Tokyo, JAPAN
Advertising Agency ADK JAPAN Tokyo, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Brief Explanation

Subaru’s EYESIGHT™ is an advanced driver assist technology that automatically detects obstacles and brings the car to a stop to avoid collisions. Produced as promotional items to reward dealer visits, the EYESIGHT-equipped mini-cars automatically stop when they encounter an obstacle. For this web movie, the mini-cars were fitted with micro-speakers* that produce sounds while the cars are running. The sounds stop as the mini-car “performers” come to a stop one after the other. Then, as the cars all set off together, the sounds from the speakers combine to create a melody. This orchestrated performance of EYESIGHT-equipped mini-cars was created to inform about this new technology and encourage dealer visits.

Credits

Name Position
Hiroki Ishiyama Creative Director
Hiroki Ishiyama Copywriter
Hiroki Ishiyama Art Director
Masao Ohde Producer
Kensaku Kakimoto Director
Tomoyo Orikasa/Kohei Yakuwa Editor
Melody Punch Inc. Sound Studio
Toru Midorikawa/Kotaro Maruhashi/Ludwig Van Beethoven 3000 Sound Design/Arrangement
Digital Egg Inc. Post Production
Hiroki Ishiyama Production Designer
Kensaku Kakimoto Cinematographer