Brief Explanation

Subaru’s EYESIGHT™ is an advanced driver assist technology that automatically detects obstacles and brings the car to a stop to avoid collisions. Produced as promotional items to reward dealer visits, the EYESIGHT-equipped mini-cars automatically stop when they encounter an obstacle. For this web movie, the mini-cars were fitted with micro-speakers* that produce sounds while the cars are running. The sounds stop as the mini-car “performers” come to a stop one after the other. Then, as the cars all set off together, the sounds from the speakers combine to create a melody. This orchestrated performance of EYESIGHT-equipped mini-cars was created to inform about this new technology and encourage dealer visits.