Title | CHEWING-GUM ARTIST |
Brand | KYORAKU SAKAE DEVELOPMENT |
Product / Service | SUNSHINE SAKAE |
Category | A05. Direction |
Entrant | ADK JAPAN Tokyo, JAPAN |
Entrant Company | ADK JAPAN Tokyo, JAPAN |
Advertising Agency | ADK JAPAN Tokyo, JAPAN |
Production Company | TYO PRODUCTIONS Tokyo, JAPAN |
Name | Position |
---|---|
Kazuya Nakajima | Creative Director |
Kazuya Nakajima | Copywriter |
Kazuya Nakajima/Wataru Sato | Art Director |
Toshitaka Nasu/Kunio Inagaki | Account Supervisor |
Kazuo Kawasaki | Producer |
Wataru Sato | Director |
Yoshitaka Honda/Takahiro Uchida | Editor |
Toshihiro Hara | Sound Design/Arrangement |
Imagica/Tokyo | Post Production |
Koshiro Ueno | Lighting |
Toshiki Tan | Music |
Yoshinobu Yoshida | Cinematographer |
Machi Tsuge | Other Credits |
Our objective was to create the attention-grabbing once-seen-never-forgotten ads that would stand out from the competition. The goal was to attract customers at our main target group in their late teens to early thirties. We focused on customer insight that riding a Ferris Wheel together is a great opportunity to get close to someone. From this, we developed the core idea that even a man with a special talent who is different from other people can find the way to win a woman’s heart in this Ferris Wheel, and created this comical commercial. The revenues also increased, exceeding our initial target by 145%.