A CRYBABY

TitleA CRYBABY
BrandSHICHIFUKU TOWEL
Product / ServiceTOWEL
CategoryA01. Animation
EntrantADK JAPAN Tokyo, JAPAN
Entrant Company ADK JAPAN Tokyo, JAPAN
Advertising Agency ADK JAPAN Tokyo, JAPAN
Production Company ROBOT COMMUNICATIONS Tokyo, JAPAN

Credits

Name Position
Junichi Tanaka Creative Director
Junichi Tanaka Copywriter
Tsutomu Nezu Agency Producer
Takeshi Wakui Producer
Gaku Kinoshita Director
Chihiro Urano Editor
Gaku Kinoshita Animation
Haruna Karasuda Music
Hidenori Takeda Account Manager
Takayuki Yamada/Kaoru Mtsuura Planner
Miho Ooshima ProductionManager

Brief Explanation

 SHICHIFUKU TOWEL is much softer than ordinal Japanese towel which is the biggest appeal point. This movie's mission is to communicate the softness of SHICHIFUKU TOWEL to the target who is men and women with kids. The towel in this movie is the original designed item of SHICHIFUKU TOWEL.

Creative Execution

We finished the softness of the towel is transmitted, the animation of soft touch.