| Title | BIG HANDS |
| Brand | SOUTHERN WEEKLY |
| Product / Service | SOUTHERN WEEKLY |
| Category | A01. Animation |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company | OGILVY BEIJING, CHINA |
| Advertising Agency | OGILVY BEIJING, CHINA |
| Production Company | RAYDESIGN Beijing, CHINA |
| Name | Position |
|---|---|
| Graham Fink | Chief Creative Officer |
| Juggi Ramakrishnan | Executive Creative Director |
| Kweichee Lam | Creative Director |
| Kweichee Lam/Doug Schiff/Juggi Ramakrishnan | Copywriter |
| Tik Lau | Art Director |
| Morris Ku | Agency Producer |
| Xinglun Liu | Account Supervisor |
| Morris Ku | Producer |
| Ray Lei | Director |
| Ray Lei/Morris Ku | Editor |
| Xingyu Li | Sound Design/Arrangement |
| Ray Lei | Animation |
| Xingyu Li | Music |
| Yunzi Song | Account Manager |
| Ray Lei | Production Designer |
This animation tells the story of Big Hands Land, where everyone makes apples, a not-so-indirect reference to China's identity as the world's manufacturer. While everyone gets their hands pumped to be ever more efficient, one young man has his brain pumped instead. His smart ideas go ignored until he finds a wall to express his ideas.
Its a 2D computer animation. The initial drawings were done by ink on paper, and then they were scanned into digital format. Retouched by Photoshop, animated and were adding special effects in Adobe After Effects, and then edited by Adobe Premiere. The soundtrack for Big Hands short film is an original score composed by Xingyu Li.